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 Computer Graphics I (3-25-2008)

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Registration date : 2008-01-16

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PostSubject: Computer Graphics I (3-25-2008)   Computer Graphics I (3-25-2008) Icon_minitimeSun Mar 16, 2008 11:20 pm


1. Logo Design Introduction
2. Review of the Photoshop interface thus far
3. Supplemental exercises from Photoshop Creative.

1. Learn what a logo is and what it represents

Computer Graphics I (3-25-2008) Logo-design-collage

Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark Ė it reflects a businessís commercial brand through the use of shape, fonts, colour, and / or images.
A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.
One must first know what a logo is before continuing.
For further Reading on what a logo is, check out Wikipediaís definition or CreativeBitsís discussion on what is a logo?
2. Know the rules and principles of logo design

Computer Graphics I (3-25-2008) Mcdonalds-logo
Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles of logo design.
As David quotes:

  1. A logo must be describable
  2. A logo must be memorable
  3. A logo must be effective without colour
  4. A logo must be scalable i.e. effective when just an inch in size

For Further reading on the rules and principles of great logo design I highly recommend reading these logo design tips from Logo Factory before continuing.
3. Learn off otherís successes and mistakes

Computer Graphics I (3-25-2008) Logo-design-selection

Successful Logos

Now you know what the rules of logo design are, you can distinguish the difference between a good and a bad log. By knowing which logos have succeeded, and why, gives a great insight into what makes a good logo.
For example, letís look at the classic Nike Swoosh (shown above). This logo was created by Caroline Davidson in 1971 for only $35, yet itís still a strong, memorable logo, effective without colour and easily scalable. It is simple, fluid and fast, and represents the wing in the famous statue of the Greek Goddess of victory, Nike (something perfect for a sporting apparel business). The Nike logo is just one of many great designs, think about other famous brands that you know about and check out their logos. What makes them successful?
For more quality, lesser known logos I recommend browsing LogoPond or visiting your local book store or library and reading some books on logo design.

The Not So Successful Logos

We can also learn from logos that have not been too successful, such as the ones on the right of the above picture. Some more very bad logos can be seen in the post is your logo design phallic? As seen in that post, some logos can depict things that may not always be noticeable to the designer (as in the middle logo above) or they could just be plain bad design, as in the logo to the right (above).
4. Establish your own logo design process

Computer Graphics I (3-25-2008) Design-process-text
Now that we know what a logo is, what the principles and rules of logo design are and what makes a successful logo, weíre now prepared to begin the design process. This is the hardest part of these 5 tips, and is a whole topic in itself. Each personís process is different and experience is usually the key factor when creating your own logo design process. For an example of a well established method, take a look at David Aireyís logo design process.

In short, a logo design process usually consists of:

  1. The Design Brief
  2. Research and Brainstorming
  3. Sketching
  4. Prototyping and Conceptualising (See Step 5)
  5. Send to Client for Review
  6. Revise and Add Finishing Touches
  7. Supply Files to Client and Provide Customer Service

If you ever get stuck before or during your design process, Iíve provided some tips on How To Boost Your Creativity.
5. Learn the software and complete the logo

Computer Graphics I (3-25-2008) Adobe-illustrator

After you have got your design process sorted out, it is usually a good time to begin mastering your software (hereís a selection of Adobe Illustrator tutorials for reference). But before I get to that, I want to point out that Step 4 and Step 5 overlap, as itís a catch 22 situation Ė you canít design a logo by just hopping straight onto the computer, nor can you complete a logo design without knowing your software (the Adobe Creative Suite is a popular choice with professional designers).
Putting this aside, once you have arrived at your initial ideas and sketches from brainstorming, you can then move onto the computer to start digitizing your logo. After you have digitized the great concept(s), your client is ready to review your work, ask for possible revisions, and complete the design project. Thus, you have successfully created a professional logo.

Computer Graphics I (3-25-2008) Magcover

The latest and greatest techniques;
- The secrets of Layers unlocked
- Learn how to speed up Photoshop
- Get to grips with the Extract filter

Creative TutorialsEasy-to-follow creative tutorials;
- Paint a stunning oil painting in 60 minutes
- Magical ambiences with fantasy lighting
- Produce a Hockney inspired photocollage

Also featured;

- Get to grips with photorealism illustration
- The latest Wacom graphics tablet reviewed
- The latest news & hardware reviews

Please select the tutorial to download the files.

Oil portrait - 2 files - 5.9mb
Photorealism - 2 files - 1mb
CD brochure - 3 files - 516kb
Vintage photo - 2 files - 2.8mb
Focus on Extract filter - 1 file - 2.3mb
Fantasy lighting - 1 files - 1.2mb
Unzip fruit - 5 files - 6.1mb
Hockney - 1 files - 468kb

NCAA Bracket to Download. ENJOY

Computer Graphics I (3-25-2008) 08mens_bracket-1
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